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We’ve even included a downloadable comparison matrix for you to rank contending CMS or DXP options.","blogUrl":"/blog/how-to-choose-the-right-cms","isFeatured":true,"authors":{"publishDate":"29 July 2025","readingTime":8,"authors":[{"authorName":"Adam Griffith","authorUrl":"/adam"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/83a52d8d-13c7-4380-8f15-7f24726983a6/Adam_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Adam Griffith"},"readingTime":8,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Kentico","codename":"kentico"},{"name":"Umbraco","codename":"umbraco"},{"name":"Headless CMS","codename":"headless_cms"},{"name":"Kentico Kontent","codename":"kentico_kontent"},{"name":"Xperience","codename":"xperience"},{"name":"Optimizely","codename":"optimizely"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/101e7fc0-41c8-43f6-90c5-fd2486694732/Choosing-the-right-CMS.png?h=350&fm=webp","alt":"An image of a digital device with logos of various apps overlaid","width":1600,"height":900},"lastModified":"2025-07-29T07:25:02.4758337Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"a1d09f5e-e2aa-4d2a-b1c8-c2a07efbf65f","title":"How to improve the SEO and AI-friendliness of your PDFs","introduction":"While HTML remains the top choice for SEO and AI, many organisations still rely on PDFs. 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","blogUrl":"/blog/luminary-deploys-apac-s-first-optimizely-software-as-a-service-website","isFeatured":false,"authors":{"publishDate":"03 July 2025","readingTime":2,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":2,"tags":[{"name":"News","codename":"news"},{"name":"Development","codename":"development"},{"name":"Optimizely","codename":"optimizely"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/f859f344-7d8c-452f-8e22-9eac7a2e017f/Eftsure%20blog%20post%20hero%20image.jpg?h=350&fm=webp","alt":"Eftsure website","width":2880,"height":1620},"lastModified":"2025-07-07T10:59:42.804985Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"cd1353c0-e536-4e46-8d0f-75591097fe95","title":"Umbraco Codegarden turns 20 with its best edition yet","introduction":"The annual conference in Denmark set the scene for announcements about Umbraco Compose, Umbraco MCP Server, and naming Emmanuel and Mario as MVPs for the fifth and sixth times running!","blogUrl":"/blog/codegarden-2025","isFeatured":false,"authors":{"publishDate":"30 June 2025","readingTime":7,"authors":[{"authorName":"Emmanuel Tissera","authorUrl":"/emmanuel"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/aa2a1751-9616-4b6d-ad57-637f7dfd0271/Emmanuel_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Emmanuel Tissera"},"readingTime":7,"tags":[{"name":"Umbraco","codename":"umbraco"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/60a756a1-8bcb-4e08-8b08-b9ba8099c5b8/codegardn.jpg?h=350&fm=webp","alt":"Picture of Technical Director, Emmanuel Tissera, at Codegarden 2025","width":1200,"height":675},"lastModified":"2025-07-09T03:08:14.0754239Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"56061f20-82d1-498f-94ae-82c928eec1d7","title":"Will AI be the ruin of digital agencies? 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But there is a better way...","blogUrl":"/blog/how-to-prioritise-digital-initiatives","isFeatured":false,"authors":{"publishDate":"25 June 2025","readingTime":7,"authors":[{"authorName":"Matthew Stobo","authorUrl":"/matt"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/e4f980fe-146b-4707-9caf-0d2e41928c59/Matt_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Matthew Stobo"},"readingTime":7,"tags":[{"name":"Strategy","codename":"strategy"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/7b30b326-3a2a-4127-bf1d-3b59832702bf/Prioritise%20Digital%20Initiatives.jpg?h=350&fm=webp","alt":"Digital prioritisation","width":1600,"height":900},"lastModified":"2025-07-10T00:03:34.7800128Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"cdc377b6-4ae8-4cb4-8415-774e65ce6821","title":"It's time to move to Xperience by Kentico","introduction":"Time is ticking on Kentico Xperience 13. 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