Heart Foundation website in the spotlight

In April 2020, the Heart Foundation’s new website came into being. According to the Foundation’s Director of Digital and Direct Channels, Troy Muir, the aim was to create a site that would set a new benchmark not just for the charity sector but the health sector as well.

The result was something that certainly broke the mould – doing away with traditional site navigation and being built in the form of a Single Page App that could deliver its users a highly personalised experience.

At the recent Kentico Xperience Connection virtual conference, Troy spoke with his colleague, Senior Digital Manager Matt Dickson, and Luminary CTO Andy Thompson about how the Foundation worked with Luminary to deliver the project.  

The presentation explored the business challenges that led to the site rebuild, how these challenges were resolved using Kentico Xperience, the results of the project, and ‘what’s next’.

Watch the video below to find out more about:

• Why Kentico Xperience was chosen as the platform for the site
• Why it was built as a Single Page App (SPA)
• How personalisation was handled
• The tech stack that was used
• How the challenges of managing SEO in an SPA were overcome
• What the results have been so far
• Which features and enhancements are in the pipeline.

For more information about the Heart Foundation's website project, check out our case study.