QA icon

Agile-focused delivery

Digital development is complex, priorities change and requirements evolve – so you need a process that caters for this and puts you in the driver’s seat.

At Luminary, we believe delivery works best when we have a true partnership with our clients.

We do this by requesting that a client representative (Product Owner) is nominated to join the delivery team and work in tandem with us on a day-to-day basis. This allows you, as the client, to experience the delivery process first hand, and presents a level of comfort that we’re focusing on the right things. It also facilitates quick turnaround times for decision making - effectively putting you in control at the level of detail you’re comfortable with.

The process we follow is optimised to deliver the most important features, set by the Product Owner (ideally based on your customer needs) as quickly as possible, and then iterate. The process includes feedback mechanisms to continually optimise the way we work as a team and ensure we are being as efficient as possible.

Video URL:

User stories

Description of a task or feature which is focused on the end-user (customer, member, donor). For example, “As a customer, I need to register for an account, so I can get access to restricted content”. User stories should be written in such a way as to be easily understandable by anybody with knowledge of the product.

Acceptance criteria

A set of tests that need to be true for a user story to be complete. These focus the team on a shared understanding of the work at hand. For example, “Given I am a customer registering an account, when I enter my email address it will need to pass a ‘valid password’ check.”

Product backlog

User stories are placed into a Product backlog, which is essentially an evolving to-do list for the project. One of the benefits of the backlog is that as new requirements arise, they can be slotted into the backlog for future consideration, allowing the team to retain focus on the highest priorities.

Sprint backlog

A sprint is a focused effort of work toward an agreed and shared set of goals. The timeframe is usually between two and four weeks. As with the Product backlog, the Sprint backlog represents a set of user stories the team has selected to be executed in a sprint. 

Scrum meeting

One of the keys to the success of this delivery model is a daily meeting, including the Product Owner. This should be less than fifteen minutes at the same time every day and helps align the team and present an opportunity to remove blockers.


This is specifically included as there is planning in Scrum. Another key to success for this process is making sure enough planning is done during a sprint to be adequately set up for the next sprint. 

Definition of done

Depending on the situation, the ‘definition of done’ can vary. Ideally this would be something like ‘User story delivered to production’, however this may not always be possible for large rebuilds.


A meeting every fortnight which allows the team to reflect on the process and provide feedback on what’s working well, what isn’t working so well and anything that warrants further investigation. 

Scrum process in a diagram
Client Allnex
Client NGS Super
Client GS1 Australia
Client Snooze
Client legalsuper

How to do a content audit

How to do a content audit

Tami Iseli

By Tami Iseli, 9 minute read

A content audit can be a really valuable exercise to identify ways to improve the performance of your website and highlight gaps and opportunities. Here, we offer some guidance on how to do it – along with a downloadable content audit template.

How to perform a website audit

How to perform a website audit

Adam Griffith

By Adam Griffith, Strategy, Design, Development, Hosting 5 minute read

Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.

How to brief a digital agency

How to brief a digital agency

Liam Thomas

By Liam Thomas, Strategy 6 minute read

Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable sample digital agency brief to help you get off on the right foot.

Creating a digital strategy roadmap

Creating a digital strategy roadmap

Liam Thomas

By Liam Thomas, Strategy 6 minute read

A good roadmap not only outlines what you want to achieve with your digital strategy, but sets out the detail of how you're going to get there. Here we provide guidance on how to do it, along with a downloadable Digital Roadmap Toolkit.


Smarter Digital Marketing

Our guide to Kentico's Online Marketing Solution

Selecting a digital agency? Read this first...

Selecting a digital agency? Read this first...

Adam Griffith

By Adam Griffith, Strategy 7 minute read

Finding the right digital agency is not only critical to the success of an organisation, it can also make or break you as a marketer. Here are some factors to consider – along with a downloadable dynamic digital agency scorecard.

Content Services

Content Spreadsheet for Google Calendar

This incredibly clever Google spreadsheet allows you to automatically sync your content ideas to a Google calendar.

Want to tap into the expertise of an agency that’s been in operation since 1999?

Get in touch