Nuplex, a global resins manufacturer, engaged Luminary to redesign its existing website in time for a global resins expo. The aim was to to bring the site into line with the company’s new branding, as well as improve the user experience. Luminary had just six weeks to implement the redesign.
As well as providing a vastly improved user experience, the site’s new design makes data maintenance much more straightforward for the client to manage, via a simple user interface.
Luminary also created a product catalogue that provided more detail than the company had previously ever provided online. This not only involved streamlining the search functionality across more than 700 products, it also had to accommodate the fact that the company is split into four regions worldwide and each region sells a different range of products. The new online catalogue system incorporates browse, search and enquiry forms.
Nuplex now has a site that reflects its position as a market leader within the coating resins market, with easy access to all its coating resins product data on a global scale. This has enabled customers around the world to access a level of product data that was previously only available via direct contact with Nuplex sales representatives.
Want more? Here are some other examples of our work that you might be interested in.
Part of the global Steinhoff group, Snooze has undergone a dramatic brand overhaul in the past 20 years from the budget-focused Capt'n Snooze to the more lifestyle-focused, premium Snooze brand.
In this site rebuild a simplified information architecture and flexible content widgets were key in supporting content editors through a brand repositioning.