Cracked clay

Infographic: Australia’s Digital Carbon Footprint

In July 2019, Luminary was certified carbon neutral. This infographic highlights why we decided to offset our carbon impact.

Tami Iseli

19 July 2019

1 minute read

The environmental impact of activities like air travel, mining and deforestation have long occupied the headlines on climate change. But did you know that every time you send an email or live-stream your favourite show on Netflix, you’re also producing carbon emissions? Even a paltry little Google search produces carbon.

When you add it all up, the scale of our digital carbon footprint is actually quite astounding. 

For example, Australians now watch an average of 13.5 hours of streamed content per week. In carbon emission terms, this is roughly equivalent to a flight between Melbourne and Sydney per person – Every. Single. Week.

Take a moment to let that sink in… Pretty mind-blowing, huh? 

We thought so too, which is why we decided to investigate the true impact of Australia’s digital carbon footprint. The result was this infographic. 

Even though we've recently been through a carbon emissions audit, and were aware of the environmental impact of digital, the findings still made our jaws drop. If you feel the same, please use the little blue buttons below to share this message far and wide. The more awareness we can raise about this issue, the better our chances of tackling it, and the better off our environment will be!

Infographic - Australia's Digital Footprint

Want to share this infographic with the world? 

Want to work with an agency that has a conscience?

Let's talk

Keep Reading

Want more? Here are some other blog posts you might be interested in.