What we did
The Clipsal team had already decided that it wanted to provide customers with a virtual smart home tour to showcase the Wiser range.
To realise this vision, it enlisted the help of Luminary and a 3D visualisation studio called Plattar. While Plattar was tasked with bringing the 3D animation of the Virtual Smart Home to life, Luminary was responsible for creating the user interface (UI) around the experience and integrating it with product information from the Clipsal website.
While there is an extensive range of Moments that can be programmed using the Wiser app, the Virtual Smart Home showcases six examples: Dinner Time, Movie Time, Cooking Time, Bedtime, Holiday Mode, and Away From Home. To experience each of these Moments, the user simply clicks on an icon that opens up that experience.
At the completion of each animated Moment, the user is presented with the Wiser products needed to create the Moment. In each room, there are also Product Hotspots, where the user can click to open a product detail screen to find out more and add products to their Favourites list. They can also send the list to themselves and others, such as an electrician or builder.
Throughout the virtual tour, the experience seamlessly transitions between the animation layer into the UI layer. Features contained within the UI layer include Product Hotspots, Favourites, Find a Wiser Stockist/Installer, a ‘How to’ guide for navigating around the Virtual Smart Home, and a comprehensive downloadable product brochure.