All up, the public unveiling of Luminary took place over no less than 10 events across Melbourne, Sydney and Bali. The response from clients, partners and staff (past and present) to our new brand has been overwhelmingly positive. We even managed to snare a big chunk of media attention, with write-ups inΒ Mumbrella,Β Marketing magazine,Β B&TΒ andΒ Campaign Brief.Β
The whole process could not have gone as smoothly as it did without the help of a dedicated team of people, both internally and externally. This blog post is our way of saying 'thanks'.
How many people does it take to rebrand a ~20 year-old digital agency?Β
Short answer: LOTS! The longer answer is below, and represents a public acknowledgement of all the awesome people who have helped us with thisΒ mammoth and incredibly invigorating journey. So, on behalf of the Luminary team, here goes...
Kicking it off, the catalysts for this adventure β former Design Director Warren and Engagement Director Liam. Thanks for giving us the nudge we needed. π
Next up are our awesome design and branding agencies. Darren fromΒ Taylor & GraceΒ for guiding us through and always being there for advice. And Anita and the crew atΒ SeesawΒ for executing on the rebranding with aplomb! π
Seesaw engaged a small group of our clients as part of the research phase β thank you to all who participated in that research process.Β
A big shout out to Ben fromΒ Carben, and Charlotte and the crew atΒ Jumbla, for producingΒ videosΒ that have blown us away.
Luminary. Making digital bright, and the human experience brighter.
All those smiling, happy people onΒ our websiteΒ were perfectly captured by the awesome Dave fromΒ The Rhetoric. π
We've had some super cool swag produced by Sindi and the team atΒ Impress Promotions. Our stationery was expertly delivered by Frank and the team atΒ EnviroPrintGroup. And we had some sweet t-shirts made by Suzie atΒ Third Trio.
A big thank you to Travis and the team atΒ ECA PartnersΒ for all things ASIC and accounting. And to Pete atΒ MSLΒ and Victor atΒ Cooper MillsΒ for helping us with legals and trademarks.Β
We celebrated the rebrand in Australia across three fun-filled nights and we couldn't have done it without the help of Gina fromΒ Gina's Kitchen. These events were managed and beautifully decorated by our incredibly artistic Office Manager, Mike. In Bali, our organisational guru Gaby, pulled off a glamorous party that made all of us stuck in Australia rather envious! π
Our awesome design team β Tess, Fab, Kate and Chen β executed on, and extended the brand direction provided by Seesaw. π
Our website team produced an awesome site on headless CMSΒ Kentico Kontent. High five Tess, Drew, Angga, Reggie, Filya and Belinda!Β
Infrastructure-wise, we were in the safest possible hands with our CIO, Andrew (Raddo), who managed to transition a multitude of interconnected, mission-critical systems on launch day as smoothly as you could possibly imagine.
A massive thank you to our Content Strategist, Tami, who not only delivered 99 percent of the content for our new website, PR, social and sales materials, she also proposed the name Luminary! π
All of this was managed by PM extraordinaire Catherine and resourced by our tireless Traffic Manager, Mark. β
To the entire Luminary team, congrats and thank you for continuing to deliver amazing work for our clients, and somehow putting the foot on the accelerator over the past few months. π€Β
Personally, I'd like to say thanks to my fellow directors, Marty and Andy, for your leadership, inspiration, and super-human level of hard work.
Finally, and most importantly, to our friends and family for all your support throughout this long journey (for me, especially my wife Anna). ππΒ
To say it's been a whirlwind would be an understatement. Thank you for being part of the ride β and we look forward to continuing on the journey with you. In the meantime, we thought you might enjoy a few pictorial highlights from the whirlwind that was.
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