Clipsal by Schneider Electric
Clipsal by Schneider Electric had an ambitious goal – to have a globally market-leading, responsive website that allowed for effective segmentation of a number of very different audiences.
Tagged:
E-commerce & retail
How we helped:
The challenge
The new site needed to deliver a vast amount of content to two very different audiences, home-owners and trade users. Content needed to be optimised for multiple devices, including tablets and smart phones, and users needed to have a seamless experience that brought them back again and again. Clipsal.com also required backend integration with key internal systems including their product database, payment fulfilment systems, event management and member management systems.
The solution
The site is accessible by all segments of Clipsal’s target market, from home-owners planning their renovations on the couch through to electricians during their work day on site. The Kentico CMS allows easy content updates, providing cost reductions and budget efficiencies for Schneider Electric.
The result
Luminary delivered a market leading fully responsive website that is tightly integrated and completely content managed. This site was also awarded Silver Winner (Digital Experience Website) in the 2014 Melbourne Design Awards. The new clipsal.com has seen significant traffic increases from all target markets, especially from home owners. The focused, retail based content and inspirational imagery and design makes Clipsal the place to go for home-owners building and renovating.
Meet the Clipsal team
Find out more about the key team members and how we helped.
Chey Mose
Senior Digital Producer
In his own words, Chey's role as Senior Digital Producer is about "bringing talented people together to create cool digital things".
Darren Stahlhut
Technical Lead
Darren's passion for digital and using technology to solve complex problems is what drives him as a Technical Lead.
Fab Ferrante
Senior Designer
As a UX/UI Designer, Fab's mission is to create enjoyable user experiences through design.
Sarah Dam
Front End Developer
Sarah is Luminary's longest-serving front end developer.
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